Using Instagram in Your Business - Majesta Patterson

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I'm Majesta. I'm a wedding photographer and a mentor to fellow mompreneurs who feel stuck and aimless in their current state of business. I'm excited you're here!

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Using Instagram in Your Business

Business, Podcast

by Majesta Patterson

Podcast for Mompreneurs Using Instagram in their business.

There are SO many ways to use Instagram and not one method will only work for everyone. I’m simply going to share a few ways that you can use it in your business and how I use it in mine.

But before I do that, I want to just point out one thing that is so often overlooked. Instagram is a TOOL that we use. Instagram does not grow our business for us. It will not simply work to post once a day – at even the most optimal time that another app tells us for our followers. That is NOT marketing.

We should be intentionally planning out what we’re using this tool for, just like we do everything else, with our ultimate end goal in mind. Our posts should have a specific purpose each week, vs. randomly posting EVERY DAY.

Ok, but how can we use Instagram to help grow our business:

  1. VIDEO 
  2. STORYTELLING 
  3. YOUR FACE
  4. CONSISTENCY
  5. POST POST ASK

The biggest thing that will stop you from implementing these 5 strategies in your Instagram is your fear of judgement from others. And that goes back to the comparison trap.

Rachel Hollis says “Nobody who has achieved more than you will ever judge you.”

Comparison is the thief of marketing joy, of your potential to grow and your marketing as a whole. So when you’re ready to start breaking your bad Instagram habits, click below to download my resource guide on how I use Instagram in my business.

Before Brene Brown gets on stage whenever she speaks to audiences of hundreds and thousands, she pulls a piece of paper out of her pocket and reads the 5 names of the people whose opinions matter the most to her. The rest are not important. Use this as your guide when you’re worried about otheres, when you’re deep in the comparison trap and can’t find a way out. 


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