There are SO many ways to use Instagram and not one method will only work for everyone. I’m simply going to share a few ways that you can use it in your business and how I use it in mine.
But before I do that, I want to just point out one thing that is so often overlooked. Instagram is a TOOL that we use. Instagram does not grow our business for us. It will not simply work to post once a day – at even the most optimal time that another app tells us for our followers. That is NOT marketing.
We should be intentionally planning out what we’re using this tool for, just like we do everything else, with our ultimate end goal in mind. Our posts should have a specific purpose each week, vs. randomly posting EVERY DAY.
Ok, but how can we use Instagram to help grow our business:
- YOUR FACE
- POST POST ASK
The biggest thing that will stop you from implementing these 5 strategies in your Instagram is your fear of judgement from others. And that goes back to the comparison trap.
Rachel Hollis says “Nobody who has achieved more than you will ever judge you.”
Before Brene Brown gets on stage whenever she speaks to audiences of hundreds and thousands, she pulls a piece of paper out of her pocket and reads the 5 names of the people whose opinions matter the most to her. The rest