I have nine tips for you on how to get more clients.
- Your Personal Network: This is largely how I built my photography business, is using your personal network. Your personal network is so vast because it works like this.
- Blogging and SEO: Now blogging is not gonna be applicable for every single field, but you need to find something. This is just one of the ways that you can find new clients is by posting blogs and sharing your work and sharing what you’re doing with the world. People don’t know unless you share it. Blogging is a great way to do that. SEO is the whole other ballgame. A big way that I used SEO in the beginning of my business and still do. My keywords for Google are all location-based because when a bride is looking for a wedding photographer, they’re usually going to come across pictures of weddings that were at their venue that they got married at.
- Social media: A lot of people don’t know how to use social media. But first off, you need to be utilizing the social media that your client is using. If your client is on Instagram, don’t post on Instagram. Just because there are thousands, I don’t even know, hundreds of thousands of photographers on Instagram doesn’t mean that’s where your ideal client lives.
- Your professional network This, I think can be so underutilized. It might not even dawn on you that you’re not doing this enough, collaborating with people that have the same client like you but aren’t a competitor. A complimentary business is someone who, again, has the same client as you. Sometimes, it’s okay to network with people that are also do in the same field as you. For me, how that worked in my photography business was, I have photographer friends who, when they’re not available on a wedding date, they’ll refer them to me. They’ll refer clients to me and vice versa. I’ll refer clients out to those people that I trust and network with. That’s another great way to find new clients..
- Confidence: No one is gonna eat at an empty restaurant. You have to have confidence. This can be really hard if you’ve been in business for a while and you feel run down and things were going great, and now they’ve slowed down. I just want you to tap back into why you started, who you’re doing it for, and the people that you can be impacting and helping.
- Customer journey: You need to be putting yourself in your customers’ shoes. Truly from not knowing who you are to coming across you to then booking you and receiving your services and how they feel afterward. That entire process is called your customer journey. You need to put yourself in the clients’ shoes and figure out what that looks like. Map out how you would wanna experience a service like your own.
- Bringing Value: If you’re niching to a specific customer, you should be giving them value already. Be a resource to your potential customer. Now, I can’t say that this is something that built my photography business. This is a new thing that we’re seeing in marketing. It’s super important because, again, it’s building that know, like, and trust factor. If you’re already giving them ideas and tips and prepping them for booking you, then they’re likely going to turn to you when they’re ready to buy a house, or they’re ready to book a photographer.
- Taking care: of a current client or a past client, taking care of them. It costs five times more to find a new client than it does to retain a clients that you already have. Following up with your clients is a great way to make sure that they’re happy, and that they continue to come back to you time and time again, because if you have a service or a product-based business, we’re in the business of customer service.
- Tirelessly and consistently market your brand values with a brand voice: This is one that can trip people up because when you hear a brand voice, you’re wondering like, “Is it a certain way I talk or certain verbiage or my attitude?” Yes, it’s all of those things, but it’s not only that. It’s how you talk about a specific message that you stand for.
All of these things WILL find you more clients. If not, it’s time to take an honest look at what your product and service is, how you’re marketing and trying new things.