9 ways on how to get more clients in your business - Majesta Patterson

I'm Majesta, I'm a Photographer by trade turned Business Empowerment Coach for women entrepreneurs. Every other week, I write a new message and story that will guide you to build the business you go to bed dreaming about.

I truly believe that you can do anything - but you need to believe it too. Your mindset & skillsets are your greatest assets to your business - allowing you to use any strategy to catapult your business.

welcome to the blog


blog home

9 ways on how to get more clients in your business

by Majesta Patterson

April 4, 2019

How to Get More Clients

I have nine tips for you on how to get more clients.

  1. Your Personal Network: This is largely how I built my photography business, is using your personal network. Your personal network is so vast because it works like this.
  2.  Blogging and SEO: Now blogging is not gonna be applicable for every single field, but you need to find something. This is just one of the ways that you can find new clients is by posting blogs and sharing your work and sharing what you’re doing with the world.  People don’t know unless you share it. Blogging is a great way to do that. SEO is the whole other ballgame.  A big way that I used SEO in the beginning of my business and still do. My keywords for Google are all location-based because when a bride is looking for a wedding photographer, they’re usually going to come across pictures of weddings that were at their venue that they got married at. 
  3.  Social media: A lot of people don’t know how to use social media.  But first off, you need to be utilizing the social media that your client is using. If your client is on Instagram, don’t post on Instagram. Just because there are thousands, I don’t even know, hundreds of thousands of photographers on Instagram doesn’t mean that’s where your ideal client lives. 
  4. Your professional network This, I think can be so underutilized. It might not even dawn on you that you’re not doing this enough, collaborating with people that have the same client like you but aren’t a competitor. A complimentary business is someone who, again, has the same client as you. Sometimes, it’s okay to network with people that are also do in the same field as you. For me, how that worked in my photography business was, I have photographer friends who, when they’re not available on a wedding date, they’ll refer them to me. They’ll refer clients to me and vice versa. I’ll refer clients out to those people that I trust and network with. That’s another great way to find new clients..
  5. Confidence: No one is gonna eat at an empty restaurant. You have to have confidence. This can be really hard if you’ve been in business for a while and you feel run down and things were going great, and now they’ve slowed down. I just want you to tap back into why you started, who you’re doing it for, and the people that you can be impacting and helping.
  6.  Customer journey: You need to be putting yourself in your customers’ shoes. Truly from not knowing who you are to coming across you to then booking you and receiving your services and how they feel afterward. That entire process is called your customer journey. You need to put yourself in the clients’ shoes and figure out what that looks like. Map out how you would wanna experience a service like your own. 
  7.  Bringing Value: If you’re niching to a specific customer, you should be giving them value already. Be a resource to your potential customer. Now, I can’t say that this is something that built my photography business. This is a new thing that we’re seeing in marketing. It’s super important because, again, it’s building that know, like, and trust factor. If you’re already giving them ideas and tips and prepping them for booking you, then they’re likely going to turn to you when they’re ready to buy a house, or they’re ready to book a photographer.
  8. Taking care: of a current client or a past client, taking care of them. It costs five times more to find a new client than it does to retain a clients that you already have.  Following up with your clients is a great way to make sure that they’re happy, and that they continue to come back to you time and time again, because if you have a service or a product-based business, we’re in the business of customer service.
  9. Tirelessly and consistently market your brand values with a brand voice: This is one that can trip people up because when you hear a brand voice, you’re wondering like, “Is it a certain way I talk or certain verbiage or my attitude?” Yes, it’s all of those things, but it’s not only that. It’s how you talk about a specific message that you stand for.

All of these things WILL find you more clients. If not, it’s time to take an honest look at what your product and service is, how you’re marketing and trying new things.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

4 Strategies to Become Unstoppable with Kelly Roach

Kelly Roach is known as THE BUSINESS CATALYST, helping elite business owners become game-changers in their field and achieve million dollar +  breakthroughs in their business. As a former Fortune 500 executive where she perfected marketing and business strategies that she teaches in her online programs today. Kelly is a featured expert on ABC, NBC, […]



Finding Balance as a Mom & Business Owner

This week I am talking with Jen Edmon & Meg Kawahara, all about balance as moms, wives, and businesswomen. Jen has been an entrepreneur for 10 years doing event planning & as a designer. She is also the owner of Event Hollow. Meg Kawahara is a hobby lifestyle photographer turned pro, all while balancing life […]

Ditching Mom Guilt

In this episode, I am talking with Christina Scofield, Becky Kessel, & Stephanie Clairmont about mom guilt. We chat about all the ways we can combat inevitable mom guilt as we build our businesses and raise babies! Worrying about being the best mom to our children, being available for them emotionally and being present for […]

Building Your Confidence as a Business Owner

We are talking all about confidence today. What it takes to build confidence and how it’s not easy to find the confidence to start and grow a business. Starting seems to be the easy part. But sustaining confidence throughout the journey is a lot harder. So in this episode, we’re talking about tools and mindset […]