What is Reverse Niching? with Rachael Kay Albers - Majesta Patterson

The place where you can find past episodes of the podcast, business tips, and some of her photography work.

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I'm a girl who started a business at 21 with a photography degree and a passion. After adding kids to the mix, my passion turned into supporting like-minded biz moms to pursue their big goals and create the lifestyle they love. I love all things pink, a big breath of fresh air, Peloton cycling and hitting up our local wineries in the sunshine!

I'm Majesta


What is Reverse Niching? with Rachael Kay Albers


by Majesta Patterson

Rachael is a digital marketing strategist, a web designer that does so much more than make your website pretty, she’s a brilliant brand strategist and business comedian on her show Awkward Marketing. She shares all her wisdom about reverse niching, how to use your brand voice and values, where to start when you’re getting specific and what Awkward Marketing is all about.

She also drops some beautiful, insightful advice on being grateful for this entrepreneurial life she built and what it’s given them as a family while raising their 1 year old daughter, Alice.

You can find out how to work with Rachael on her bright and colorful website: https://www.rkaink.com/ and her awesome online course Let’s Do Launch!

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